Tuesday, February 26, 2013

Technical Writing - How to Comply With Moral and Ethical Standards in Technical Documentation

Technical writing has a number of moral and ethical standards that a professional technical writer needs to comply with. Violate them at your own peril, by risking the sudden demise of your career. Here are some of these issues...

Plagiarism - Needless to say, copying and pasting other people's work is a reprehensible act. It's theft. You just don't do it. Period.

"Fair Use" and Quoting sources - However, this does not mean that you can not quote from other peoples' work within the bounds of "fair use." Done properly, quoting others actually acknowledges and honors the good work done by one's colleagues.

Technical Writing - How to Comply With Moral and Ethical Standards in Technical Documentation

And this is how you do it properly: 1) Quote only up to 200 words. 2) Use quotation marks in the beginning and end of the quotation. 3) After the quote, give full credit to the author, together with exact citation of the source.

If you cannot remember or locate the exact words, you can always paraphrase a source by explicitly stating that you are paraphrasing him or her.

Copyrights - Be very careful about using copyrighted texts, images and multi-media files. Either get the permission from the copyright holder or pay for it before use.

Another alternative is to use non-copyrighted materials that are in "public domain" for one reason or another. You can for example search Wikipedia for such copyright-free public domain images.

Release Forms - If you are dealing with artists and photographers, it would help to have them sign a "Release Form" to the effect that, when you use their material the way you agreed upon, they will not press for any rights that are not spelled out in the Release Form. It is best to have such forms prepared or looked over by your attorney, just to be on the safe side.

Technical Writing - How to Comply With Moral and Ethical Standards in Technical Documentation
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Tuesday, February 19, 2013

Ten Speech Tips for Writing Powerful and Persuasive Presentation

Have you ever had to give a speech?

Do you remember that feeling? A knot in the stomach, sweaty palms and a panic attack!

Not a very pleasant experience. And yet, I'm sure your speech was a success because 90 per cent of a typical audience want the speaker to succeed.

Ten Speech Tips for Writing Powerful and Persuasive Presentation

Yet according to The Book of Lists, speaking in public is one of our greatest fears.

Much of this anxiety is due to a lack of confidence in writing and preparing a speech rather than in the delivery.

Giving a presentation can be a great way to build your business, influence public opinion or kick-start your career.

It is an excellent way to stand out from the crowd and make a real difference in people's lives.

What are the secrets of writing a powerful and persuasive speech for any occasion?

Here are 10 tips for turning a good speech into a great one!

1. Have a plan and set some objectives & outcomes.

There is nothing worse than not knowing what you want to achieve. Do you want to educate the audience, inform, inspire, motivate or touch their emotions? Always work out what you want to achieve before beginning the speech process.

2. Have a formal structure - beginning, middle and end.

Audiences love structure and the best speeches stick to this tried and true rule. As they say: "tell them what you're going to say, tell them and then tell them again".

3. Avoid having too much content.

Hands up those that are guilty of this sin. I know I am. I have lost count the number of technical presentations given by CEO's, managers, scientists, engineers, geologists and other professionals who have just put too much content into their presentations. Far too much for an audience to absorb - remember even the best audiences face information overload after 20 minutes.
How do you overcome the content crisis? See Tip # 8.

4. Define who your audience is and use the most appropriate communication
channels to reach them.

Analyse how your audience likes to take in information - do they like to be visually stimulated or do they enjoy just sitting back and listening. Or do they like to get involved, to touch and feel in a kinaesthetic way. Work out the best mix of visual, audio and kinaesthetic and use this in your speechwriting.

5. Research your speech using a range of sources.

Be a keen observer of the trends your audience is likely to be interested in and keep a file of interesting articles and information. If you are time poor- a few quick questions when meeting an audience just prior to a speech, such as "what are the issues facing your business/industry/association at the moment?" can really help target your presentation and build rapport.

6. Use personal stories, examples and metaphors to make intangible concepts
tangible.

In many cases you are trying to sell ideas and concepts in a speech. These are intangible and often difficult for the audience to grasp. Personal stories, examples and metaphors make the invisible visible.

7. Have a strong opening and closing.

People remember the opening - first impressions count! The closing is important as it should reinforce the key message you want the audience to go away with in their head after they have heard the presentation. Ending with a 'call to action' can be a powerful way to get your audience to act on your message.

8. Add value and extra detail through a handout.

Here's a tip: if you want to provide detail - put it in a handout! You can get far more content across in the written form than in a speech. Always refer to this in your presentation but hand it out after your speech so the audience is not distracted reading through it while you talk. There is nothing more soul destroying for a presenter to see the audience leafing through written notes rather than looking at you!

9. Use short words and plain English.

The short words are always the best words. Avoid jargon. Use active words instead of passive. This has far more impact in the minds of your listeners.

10. Evaluate and review on a regular basis.

There's nothing more powerful than to hear back a speech you've written. If you are writing a speech for someone else always try and hear the speech or at least get some feedback. Recording and listening back to a presentation is the fastest way to improve your skills.

Ten Speech Tips for Writing Powerful and Persuasive Presentation
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Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com

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Wednesday, February 6, 2013

Writing to Persuade - 10 Ways to Improve Your Persuasive Writing and Speaking Skills!

A key in writing to persuade in any venture is building a good rapport with key contacts. No matter what venture you are embarking upon, whether it be professional, artistic, musical or otherwise it is important to build a basis for a relationship. Negotiations are not very successful between people which no basis was set before hand.

1)Find common ground.

Here is the importance of knowing other people. If you truly want someone to open up and connect with you, you must find a common ground between you and them. Try finding out something about them that is similar to your interest and use it a good conversation starter.

Writing to Persuade - 10 Ways to Improve Your Persuasive Writing and Speaking Skills!

2)Compliments are your best friend.

It doesn't matter what kind of person you are, its always a plus to hear someone compliment you on something. Use this to help open a dialog and build the so called "brownie points" When writing to persuade, this is very important.

3)Emit cheerful vibes.

People will respond best to you if they sense a joyful and positive outlook. No one wants to work around negativity.

Some other writing and speaking tips include the following:

4)Mimic the other person's tone.

Another point when you're writing to persuade people is that it is easier to make people open up if you speak or write similar to them hinting that you may have a common background or education as them. Also doing this will help give the impression that you have good self confidence.

5)Use their body language.

While speaking with the other person, use body language similar to theirs. If they use hand motions or shift a certain way, mimic it in a slightly similar fashion. Now, of course when you're writing to persuade, you'll not be able to use this strategy, but it's good when speaking with someone.

6)Speak the same speed as them.

It is important to try and speak close to the same speed as them. Speaking fast to a slow speaker may cause them to lift their defenses and likewise for a faster speaker. Speak slow to them and they may look down on you as if your unintelligent.

7)Repeat what is said.

Repeating and either agreeing or disagreeing will show the other person that you understand what is being said and give them a response at the same time.

8)Talk as if you were old friends.

This may take some skill writing to persuade or just speaking to persuade but if you can get the other person to fall into the same mind frame you will find that building the rapport is much easier.

9)Mimic their breathing.

This is another thing that rests on the importance of reading people. If you can do this accurately it will create a connection between you.

10)Listen to what they are saying.

Listening to the person speaking or knowing what they are like when you're writing to persuade are more important than speaking as it will provide the information you need and will help to build a better rapport. And also, doing this will help boost your own self confidence when it is time for you to put in your opinion.

Writing to Persuade - 10 Ways to Improve Your Persuasive Writing and Speaking Skills!
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