How to Write a Newsletter - Seven Effective Newsletter Writing Tips and Tricks

So you've decided to write a newsletter? Good for you. Newsletters are one of the most effective communication tools whether you run a business, manage a non-profit organization or organize a community group. Business owners find newsletter help boost sales and improve employee morale. Community groups and non-profits find they increase member involvement and enhance fundraising.

Writing a newsletter can be tough at first, but with these seven tips for effective newsletter writing, you'll be on your way to creating a quality newsletter in no time.

Define a schedule and scope. To determine the schedule, ask yourself how often you'll publish your newsletter. Monthly? Bi-weekly? Quarterly? To define the scope, establish who the audience is and decide what subjects your newsletter will cover. Laying out the goals and timetable for your newsletter before getting started will help you come up with relevant story ideas and build your newsletter's reputation. Think ahead. Every newsletter should have an editorial calendar. Sticking to this schedule ensures your newsletter always goes out on time. Include important newsletter milestones in your calendar such as your editorial meeting (where you brainstorm story ideas and assign the stories to writers), your articles due date, your revisions date, the date for layout completion and your newsletter release date. Consider your audience. Think about your readers, then make a list of the topics they would be interested in reading about. Employees of a bank would enjoy articles about the bank's new high-interest savings account and ways to further their education while working full-time. A bird-watching club would want to know about a new park being built or ways to make their backyard more bird-friendly. Parent-teacher association members would find a profile of the school's new principal or an article on how to pack healthy lunches interesting. Don't start from scratch. Most businesses and organizations have an abundance of pre-created content that just needs a little editing to work in a newsletter. Letters from satisfied customers, memos from organization leaders, press releases and meeting minutes can all be the basis for informative newsletter articles. Write in third person. Many newsletter editors are tempted to write personal stories or make first-person comments. Avoid this temptation! An article written in third-person, journalistic style will give your newsletter more credibility and be easier for readers to digest. Remember, less is more. If you fill every inch of your newsletter with print, readers will have a tough time tackling your publication. Leave plenty of room for graphics, photos, bulleted lists, and white space. Don't forget that many readers only read headlines and captions, so include important information in these elements. Consider bringing in professional help. Many businesses and organizations find their members or employees either don't have the right skill set or lack the time to produce a quality newsletter. A professional copywriter can help with every step of the newsletter process, from start to finish. Most copywriters can also partner with freelance designers, allowing you to outsource the design and printing of your newsletter as well.

How to Write a Newsletter - Seven Effective Newsletter Writing Tips and Tricks

How to Write a Newsletter - Seven Effective Newsletter Writing Tips and Tricks
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Megan Tsai is a seasoned communicator and award-winning writer. As a full-time freelancer, she provides business writing, copywriting and marketing communications (including newsletters!) for companies and advertising agencies.

Visit http://www.RedWagonWriting.com to learn more and sign up for the Red Wagon Writing monthly e-mail newsletter full of writing and marketing tips.

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Writing and Speaking - Strategic Use of Speech Recognition Software to Improve Both

If you are both a writer and a public speaker then I have some tips for you which I have learned to help increase my productivity. There are now devices which work with speech recognition software which are digital recorders. In other words, you talk into the digital recorder and it has a USB cable, and you can stick it into the side of your computer and it will download everything that you said. It will convert all of your words into ones and zeros, and you can transfer it all directly into your Microsoft programs.

Now then, this article was written by speech recognition software while I am on my walk this afternoon. In other words while I am walking and getting my exercise I am also talking and explaining the incredible benefits of speech recognition software to improve both your writing and speaking. A couple of months ago I was giving a talk to a local group here in my city, and I sat the digital recorder on the podium in front of me. After I was done with my talk, I brought the digital recorder home and plugged it into my computer, I turned it on to see how well it worked.

Although it wasn't perfect because I didn't have a close to my mouth, it did record most everything that I spoke about fairly accurately and clearly. I then took that information and put it into online articles. Okay so, what I'm recommending is that you go ahead and find one of these digital recorders which works with a specific speech recognition software program, and there are a number of manufacturers that offer these systems, and then use this technique to increase the number of articles that you write online, or perhaps write that novel you've always wanted to do.

Writing and Speaking - Strategic Use of Speech Recognition Software to Improve Both

In the future, and I haven't done this yet, but I plan on taking a large rubber band and strapping it to the digital recorder and then to the microphone at the podium from where I am speaking. And then when I am done, I will simply unhook the tape recorder, and save all of that information to download later into a word processing program like Microsoft Word.

Why shouldn't you harness all the technological advances of the digital age to help improve your productivity? Indeed, I hope you will please consider all this and think on it. If you have any comments, questions, or case studies, or perhaps anything that you've tried along these lines which has worked for you, then let's compare notes.

Writing and Speaking - Strategic Use of Speech Recognition Software to Improve Both
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Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes writing 23,000 articles was a lot of work - because all the letters on his keyboard are now worn off..

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Southern Gothic Writing in "A Rose For Emily" and "To Kill a Mockingbird"

Southern Gothic is an American subgenre of the Gothic style, which is probably most familiar to you from the Brontë sisters of Victorian England. (No, we're not talking Hot Topic here.) Like its European progenitor, the Southern Gothic style relies heavily on the supernatural - only with less "O, Heathcliffe!" and more "Oh no, racism!" (Unlike Gothic novels, Southern Gothic novels are more interested in uncovering social crimes and injustices than being gloomy for gloomy's sake.) Elements of the grotesque are also common to both genres, but can take the form of actual bodily gore or just extremely flawed characters that are somehow tolerable enough to remain interesting. (See also: "O, Heathcliffe!")

William Faulkner is known to have been especially good with the Southern Gothic style, and many American children read his eerie and disgusting "A Rose for Emily" as early as junior high school. This short story, which starts with a funeral and ends with the discovery of a decades-old corpse, reminisces on the life of Miss Emily Grierson, the recently deceased town spinster. As it turns out, her dad was a bit overbearing, and though we don't know if there was any abuse involved, let's just say she didn't exactly get to break her curfew until she was about 35. When the old man finally meets his maker, Emily refuses to admit he is dead or leave the house for three days - which wouldn't be so creepy if his decaying body weren't still in it.

The even creepier part, however, is that this isn't the same corpse that turns up in Emily's house at the end of the book; that one belonged to her once and short-term boyfriend, who wined her, dined her, and tried to bail on her a few years after her dad died. Boy did he pick the wrong woman. While Emily is clearly demented, her dad's mistreatment and the resulting psychological damage nevertheless make her a sympathetic character. So sympathetic, in fact, that the townspeople help cover the murder by spreading lime around her house when it starts to smell. (WON'T you BE my NEIGH-BOR!) So let's recap just how "A Rose for Emily" stacks up as a Southern Gothic novel. Death? Check. Injustice? Check. The grotesque? Double check. A scary shut-in with a mysterious past in a seemingly haunted house? Checkmate.

Southern Gothic Writing in "A Rose For Emily" and "To Kill a Mockingbird"

Now that we've got a sense of what the genre's all about, let's do a little comparison. One of America's most widely-read and beloved Southern Gothic novels is To Kill a Mockingbird, which chronicles the timid childhood interactions of Scout and Jem Finch with the local social outcast, Boo Radley. This book may not strike you as particularly gothic, especially if you grew up wanting to befriend Jem and Scout (and possibly even Boo), or to have Atticus for a dad, but technically speaking, it fits. Let's take a look at those criteria again.

The supernatural. Okay, so Mockingbird isn't exactly supernatural, but narrated through the eyes of a terrified six-year old, it might as well be. Scary guy locked in his house for decades because he probably stabbed his dad in the leg with scissors? It ain't natural, that's for sure. The only thing keeping Boo from becoming a full-blown Emily Grierson is the fact that he isn't hiding any bodies - that we know of. Injustice. Boy howdy! Almost every character in the novel is at least somewhat racist, including our lovable narrator from time to time. The plot centers around the trial of Tom Robinson, a black man who is wrongly accused - and ultimately convicted - of raping a white woman - who concocted the story to hide her crush on Tom from an abusive father. When Tom tries to escape prison, he is shot no less than seventeen times. You know, just in case. The grotesque. While To Kill a Mockingbird isn't gory, some of its characters can be downright foul. Mrs. Dubose is a great example of a grotesque character; she's a humorless old bigot with an unnecessarily possessive attitude toward her camellias, but since we later find out she's trying to kick a nasty morphine addiction, we end up feeling kind of bad for her. Sometimes, a drug habit or an overbearing father is all it takes.

So while the two stories may seem very different at first glance, they share a particular combination of gothic elements that allows them to unglamorously explore social and cultural issues of the South - whether they be racism and bigotry or simply the outdatedness of the "Southern Belle" approach to dating. You decide which is scarier.

Southern Gothic Writing in "A Rose For Emily" and "To Kill a Mockingbird"
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Shmoop is an online study guide for English Literature like A Rose for Emily and To Kill a Mockingbird, Poems and American History. It's a perfect aid for students and teachers seeking guidance with advance study, essays and writing papers. It promises to make learning and writing more fun and relevant.

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9 Tips That Will Improve Your Speaking & Writing Styles

Being able to communicate effectively is key to be successful. Here are tips that will help your verbal and written communication.

Tips to improve your speaking style

1. Make sure your speech is not wordy, chatty or unfocused. Get to the point.

9 Tips That Will Improve Your Speaking & Writing Styles

2. Do not do a lot of hemming and hawing when you are speaking by making sounds like umm or ahhhh.

3. Use the words of personal power, definitive words, words of affirmation. Do not use words like kinda, sorta, maybe, coulda, shoulda, woulda ...those are not the words of leadership. They are not the words of personal power.

4. Stay away from you knows, like you know this or you know that. The key to an effective overall speaking style is to be precise in your language. Say what you mean, mean what you say and say it very clearly. Slang words used inappropriately can blow a whole speech for you.

5. Lead off every talk you give with a powerful headline. This technique works particularly well one on one or in small group speeches. When you use this technique, spend the rest of your time delivering on your headline and then sum it all up in the end.

Another fundamental of effective communication is being adept at writing. It has been said that people who are good thinkers are good writers. This is certainly true in today's society. If your thinking is flabby then your writing is flabby. Therefore, as you improve your understanding of how to write effectively, you will sharpen your thinking skills. Your thinking will become crisper, clearer and more compelling. Your writing will become persuasive and in most organizations a good writer gets promoted.

Tips for writing effectively

1. Make sure that you state your key point, recommendations or conclusions early in the document. Then support the finding or conclusion throughout the rest of your document.

2. Also let the reader know what you want him or her to do after reading the document early in the document. This helps them read with an idea of how to use the information.

3. Write short crisp sentences and paragraphs so as to keep the document reader friendly. We have a rule at my company that our paragraphs on a standard 8 ½ inch by 11inch sheet of paper will not exceed eight lines. The reason is that we have found that people tend to stop fully reading paragraphs that are longer than that. They scan and may miss key points. The longer your paragraph, the less likely people are going to read it.

4. Try to keep most documents to no more than one page--90% of most subjects can be communicated on one page.

© 2008 Darryl L. Mobley

9 Tips That Will Improve Your Speaking & Writing Styles
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Want To Use This Article In Your E-Zine, Magazine Or Web Site? You can, as long as you include this complete short blurb with it: For nearly 25 years, super-achievers have praised "Life Acceleration Coach" Darryl Mobley. Darryl Mobley is brilliant when it comes to the strategies and action steps that lead to living a better life. Darryl Mobley teaches people How To Create The Life Of Their Dreams - personally and professionally - with more happiness, more income, better relationships and more success with his How To Create A Life Worth Living™ system. To get FREE tips on "Living a Life Fantastic" go to http://a1.successsubscription.com

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Ethics in Public Speaking

I'm going to share with you some of my ethics in public speaking. There are some unwritten rules that speakers follow that you should definitely take into consideration. When you have these ethics down, you'll be a much better speaker.

Don't Turn Your Back

I notice this a lot, but people seem to turn their back to the audience. People didn't come to see your back, they came to see you speak to them. Turning your back is very disrespectful. The only people that can really pull this off are stand up comedians, like Bill Hicks. This isn't for speakers. People aren't interested in your back or hearing you speak away from them.

Ethics in Public Speaking

Keep Self Promotion To a Minimum

People will always want to know who you are, but you want to keep this short. People don't want to feel like they're sitting through a bragging speech. People just don't like hearing people talk about how great they are, they want to hear the actual meat of the speech. Keep your own self promotion to a minimum and get on with your speech.

Meet Your Audience

You're not just getting up in front of everyone and speaking. Your job is to communicate with the audience and this means talking with people before and after. Go up and shake someones hand. Talk to them for a minute. This builds rapport with your entire audience and will make them more receptive to your speech.

Use these ethics in public speaking and your audience will have a better appreciation of you. Always hold the philosophy of doing no evil and being an ethical speaker.

Ethics in Public Speaking
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Becoming a charismatic and moving speaker is in the grasp of all people. If you're looking to learn to transform yourself from an ordinary speaker to extraordinary speaker, check out Public Speaking Ebooks.

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Why Writing an Outline is Important

Your creative juices have kicked in, and you are comfortable with your topic and your point of view. Your mind is running a mile a minute. Ideas are starting to come. Right now, you need to take a deep breath and write an outline.

Exactly What is an Outline?
An outline is a road map of your book or paper. It organizes your thoughts, the points and the ideas you want to make. There is a specific structure to an outline. It's even been standardized in some word processing packages.

The best way to start your outline is to put down your main points. The standard here is to use Roman numerals. Points you want to make that support your main points are sub points. These points are noted by using capital letters. The process continues until all the sub points have found a home and all major points have sub points supporting them.

Why Writing an Outline is Important

If you follow this blueprint, your ideas will flow smoothly.

Writing an Outline
Short works do not necessarily need an extensive outline. However, the longer your work, the more complex and complete your outline needs to be. Once you're into writing an outline, the process becomes easier as you go along. The more complete your outline is, the easier it is to write the sentences that weave your ideas together.

Importance of Research
Do you do your research before or after your do your outline? It depends! You should have enough research done to know what direction your work will take. You still can change or adjust that direction as you do additional research. It is important, though, to have some research done. As you develop your outline, you can leave blanks for the results of research work yet to be done. On the other hand, if you work to complete all of your research before you begin the outline, you may find yourself stuck in the paralysis of analysis.

Organize Your Thoughts
Once you have started your outline and have stated your thesis, it is time to organize your thoughts. Decide on your audience. That will influence your decisions on voice and style. You are ready to make decisions about what you will include and what you won't. (Do not throw any unused notes away, though, you never know when you will be able to use them in the future.)

Importance of Structure
No matter what the purpose of your writing, the structure of your outline should be consistent throughout the project. Maintaining consistency helps you determine if your points are put in logical and easy-to-follow order. Once your outline is complete, writing the paper consists primarily of filling in the blanks and tying your points together. It also helps when you review your outline to make sure you have put in everything you intended to.

Writing and using an outline is important. Using index cards and sticky notes that can be moved around can help you as you polish your outline. They can help you keep track of facts in an essay or non-fiction book. If it is a novel, you can use them to track characters throughout the story line. The more you use outlines, the easier it will become.

Why Writing an Outline is Important
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Tiffany Byrd ~ Experienced management professional writer with award-winning achievements and background in marketing, integrated communications, and public relations. She has written just about everything, from magazine articles to books and press releases. Contact Tiffany at http://www.freelancewritingdesk.com

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Public Speaking - How to Write a Great Speech

The first step to delivering a great speech is writing a great speech. Taking the time to write a quality speech with useful content will do wonders for your confidence and delivering the speech is about confidence.

Choose Your Topic

Choosing a topic you like is probably the single most important step in writing your speech. It is very difficult to write about something in which you have no interest. So, give careful thought to the subject of your speech and choose a topic that will interest you as well as your audience.

Public Speaking - How to Write a Great Speech

Once you have chosen the topic of your speech, write a sentence that clearly states your topic and your position. Remember, that until you can express your subject in one sentence you're not ready to write the speech.

Develop Your Points

You will need to decide on how many points you use to support your main topic. The average number of points in a speech is three. But if your time is less than ten minutes, you may have time for only one or two points. Likewise, if your speech is longer than thirty minutes you need to add more points. The decision is up to you. But remember don't cut the closing, it is far more important than the points.

Once you have determined which points you are going to use, write a paragraph dealing with each point. You should use facts, statistics and stories to develop your content. The best speech will use a combination of stories with facts or stories with statistics. A speech with only facts and statistics will be dry and boring. Don't let that happen to you.

Create Your Opening

You want your opening to grab the audience's attention and prepare them for the message you prepared. If you have chosen your topic and developed your points putting the opening together will be easy. Your opening should state your topic, your position and your points. So your audience knows what to expect.

A great way to get people's attention is to start your opening with a question. A question can get everyone thinking an involved. Another possibility is to open with a quote that pertains to your topic or start with something controversial. Any of these will get the audience involved and keep them with you.

Create Your Closing

The most important part of your speech is the closing with the opening being a close second. Your closing should recap what you were saying in your points, have a story that relates to the audience and have a call to action.

If your speech was important then you will want to end with a call to action. The audience wants to know what they should do next and they expect you to tell them. So, tell them exactly what you want them to do and how to do it.

A powerful technique for ending your speech is to use a well crafted question followed by a moment of silence. This is a powerful technique you should work at developing.

Read It and Rewrite It

Now take your opening, your points and your closing and bring them together in one document. Then read your document and notice the words you have used. Try other words to see if you get a better result. Experiment with words until your document flows smoothly.

Finally, rewrite it. Every time you read it and rewrite it you will improve it. Do this until it flows smoothly and effortlessly for you.

Practice

Now that you have written your speech, read it and rewritten it; you must practice it. Practice it when you are in the car during your commute, practice in front of your family and friends. The more you practice your speech the better it flow and the better your gestures will become.

Follow this formula and you will have a great speech.

Remember:

Choose an interesting topic. Develop your supporting points. (body) Write an exciting opening. Create a compelling closing. Read and rewrite. Practice

Public Speaking - How to Write a Great Speech
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I invite you to learn more about speeches and presentations at http://greatpublicspeaking.net/ecourse.html

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